By deploying a dedicated community relations specialist and building partnerships with schools, faith-based organizations, and nonprofits, Express Employment Professionals Nashville North achieved a surge in qualified applicants and successfully “owned its territory.” This relationship-first outreach strategy repositioned the brand as the leading employment resource for local residents.

This case study shows how a structured engagement strategy helped navigate skepticism and tension surrounding the relocation of a waste management facility within the same community. By delivering clear information, facilitating open dialogue, and addressing resident concerns head-on, the project gained necessary approval and repaired strained relationships between decision-makers and community leaders.

E1 Connect supported residents of Sudekum and Napier as they toured modern apartment models across Nashville—helping them explore amenities, layout options, and design features to inform MDHA’s new redevelopment guidelines. This collaboration strengthened resident-led feedback and ensured community needs shaped future housing plans.